Can philanthropy and marketing go hand in hand?
Being on the spiritual journey and flourishing financially at the same time can be problematic. People will eagerly fork over wads of cash for tiny purses, weird artwork, expensive cars and more, but offer them a legitimate and powerful healing blessing, and ask money for it, it's like you suggested that they mortgage their house to buy a taco. Likewise, you can say, "Well, you can spend a week in the hospital and generate $100,000 worth of medical bills, or you can come to me for spiritual treatment for a month, feel better, spend an infinitesimal fraction of the above figure and no one will use anything sharp on you..." And they don't have to say out loud for you to hear it, but...
"Yeah but I trust doctors."
Hard mindset to overcome, until they come to you for a headache, it goes away instantly, and they
"Huh. That really works."
or as likely...
"Huh. That aspirin I took 6 hours ago finally kicked in."
People are funny.
But if there's something concrete in it for them, something they can lay their hands on, then you have possibility.
In endeavoring to amend not only my spiritual practice and journey, but to pay bills and keep the lights on, I am often on the lookout for something on-line that I can do from home if possible. I worked at Fedex for years, and lots of other jobs before that, and I ready for more than a job, I'm ready for a way to serve and offer healing and have,
"An eminently useful life"
As quoted by Diana Gabaldon in Claire's discussion with the formidable Mother Hildegarde in the novel, "Dragonfly in Amber."
It has stuck with me.
A fellow searcher gave me a nod to a new business model called UP2GIVE. Well it's not all that new, it's been in research and development for 3-4 years. The founders have bloomed this idea that true philanthropy can go hand in hand with a matrix model, that half of everything that anyone receives is contributed back to causes. Everyone is required to have a cause, and there is structure in place to see that the money is distributed as intended. It's a remarkable vision, that effective amounts of money can go where it's most needed in the world, and that we might prosper in doing it. I believe in it, and will continue my best efforts to fulfill the requirements, which are to bring two people in with you that are hopefully like-minded, and team build from there.
We are assured that a top legal team is in place, and the business is compliant with all global laws regarding businesses like this. Although it follows MLM structure, it's not an MLM because we do not sell a product, but contribute within a membership setting. There is vigilant oversight, which is good because there will be bad apples that only want to make a buck and try to misuse the system.
And there's the rub. By this time so many thousands and thousands of MLM, pyramid, and get-rich-quick "programs" have been circulating around the internet that most people simply turn off even a truly viable program like this one. They've been burned and badly, or know someone that has. Some people have made some tidy fortunes as well.
How to bypass this mindset? Well I haven't fully figured it out myself, I have run into a good deal of suspicion, bad experience stories and plain self-interest.
"That sounds like a lot of work. The people at the top will make money and no one else. I don't have time." Yada Yada Yada.
I have some ideas though.
The business model will gain traction, it's out of beta testing now and officially launched, so we'll see what happens when it gets full viewing. These good people have worked very very hard to get the program this far, and there have been some bugs, yes. There always are. The problem, again, is people themselves. Humans are so hardwired to complain, gripe and kvetch about anything, to bring fear and pessimism along with them, that the very beings that are in place to benefit and find a niche of true giving and serving, are the ones that can derail it.
Solutions? I had some good soul guidance this morning that said,
"Love really is the answer. Love melts blockages and transforms life."
How do you translate that into an effective marketing tool?
I remember a small study that was done some years ago, regarding the tips that food and beverage servers receive. Apparently the attitude of the server made as much or more difference in tipping than anything else, including the food. One young woman who made a significant 25% more in gratuities than her workmates said,
"Before I ever get to the table, I look at each person there and say in my mind, I like you. And mean it."
Just that, nothing more.